
I can't explain it, but it's awfully cool.
I wish people would use these at conferences and trade shows, so I could have an alternative to throwing them away. Come to think of it, all communications should be laser etched into beef jerky..."I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time."
"The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running."
"Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand."
Skype has made their brand book available for download along with logos and illustrations. It's definitely worth a peek if you have a few moments. You can download the files from here.