Wednesday, October 1, 2008

Ascender Creates New Droid Font for G1 Smartphone

Ascender created a new font, "Droid," for Google's Android platform that is found on the G1 Smartphone. According the the blog at Metropolismag.com, " Droid was intended to split the difference between the cutesy primary-colors seen in Google’s logo and a severe, squared-off 'techno' font. Steve Mattison, Ascender’s chief type designer, says: 'There was a fine line between wanting the font to have character but not cause too much commotion.' "

Ascender's press release and 5-page type specimen pdf can be found here.

No comments: