Onwards from akqa on Vimeo.
I found this video posted on PSFK. What can I say, other than it is a fun animation for a sunny Friday. Below are comments by James Jarvis regarding the inspiration for the video and how the "collaboration" with Nike worked, are included below:
"I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time."
"The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running."
"Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand."
No comments:
Post a Comment