Tuesday, February 23, 2010

Tom Geismar Interview at DesignBoom


The entire interview between Tom Geismar and DesignBoom can be found by clicking here. Logos and identities he and the rest at Chermayeff & Geismar are responsible for include Mobil, Xerox, Chase, National Geographic, PBS, etc... Below are some tips for "young designers," whatever that may mean. (It may mean all those younger than Tom Geismar, which would definitely include all of us...)

what mistakes or 'traps' should a young designer avoid when working on a logo design?
- not properly analyzing the real need
- trying to convey too much
- being too concerned with making something 'pretty'
- designing something that’s too much like other logos, and therefore not distinctive
- not taking into consideration the range of media in which it will mostly be used
- not being critical enough of your own work

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