"Kapitaal" by Studio Smack

KAPITAAL from STUDIO SMACK on Vimeo.

Above is a video by Studio Smack called "Kapitaal." It is a pretty interesting concept and serves as proof that more is not always better. Below is Studio Smack's summary of the short film.

"Award-winning Typo-Animation that gives you a clear impression of the enormous amount of visual stimuli that plague us every day. Due to the immense scale of the visual bombardment, the commercial effectiveness has become utterly dubious."

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