Warmer, Fuzzier - The Refreshed Logo

From the NYTimes, an article on some refreshed logos that, according to the article have toned down type, friendly flourishes, and happier colors. Below is an excerpt from the article:

“A logo is to a company what a face is to a person,” said Michel Tuan Pham, a professor of marketing at the Columbia Business School. "It’s hard to memorize facts about a person when you only know their name but you haven’t seen their face.” So logos remind consumers about companies’ traits and pluck at emotions — “the glue that ties all the information about the brand name together," Mr. Pham said. The economy, environment, image repair — new logos may address all of these. They are also meant to stand out in a crowd, but there are striking similarities among recent redesigns.

You can find the full article here.